Test your own idea

Use an idea you have now, or one you've thought about in the past. The free Goal Planner can help you turn your test into milestones and weekly actions.

Your steps

8 steps

1. Write your problem statement using the template.
2. Describe your target customer in one specific sentence.
3. List 10 people who match that description and could talk to you.
4. Write five questions about their past behaviour, not opinions about your idea.
5. Have at least five conversations and write down what you hear.
6. List three competitors or alternatives people use today.
7. Design one small test and set a success target before you start.
8. Run the test and decide: continue, change direction or stop.