Test Your Business Idea

Many new businesses struggle because they build something customers don't want. Learn how to define the problem, talk to potential customers, study the alternatives and run small, low-cost tests before you commit.

  • Beginner
  • 45 minutes
  • 6 modules
  • Free
  • Certificate of completion
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What you'll learn

  • Write a clear problem statement and describe your target customer
  • Have customer conversations that produce honest answers
  • Identify competitors and the alternatives people use today
  • Design a small test with a success target
  • Decide whether to continue, change direction or stop

Course modules

  1. 1IntroductionStart with the problem
  2. 2Core ConceptsProblems, conversations and small tests
  3. 3Practical ExamplePriya's meal-prep idea
  4. 4Practice ActivityTest your own idea
  5. 5Knowledge QuizCheck your understanding
  6. 6Course CompletionCourse complete