Practical ExampleModule 3 of 6
Priya's meal-prep idea
Priya, a nurse, noticed that coworkers on night shifts rarely ate well. She wondered if they'd pay for healthy meals prepared for them.
What she did
- Problem statement: "Nurses who work night shifts struggle to eat healthy meals during their shift, which leaves them tired and spending money at vending machines."
- Conversations: She talked to 12 nurses. Most said cooking wasn't the hard part. The real problem was having nothing healthy available at 3 a.m.
- Alternatives: Vending machines, fast food on the way to work and leftovers from home.
- Test: She offered 20 ready-made meals at $12 each through a hospital staff group chat. Her success target was 15 pre-orders in one week.
- Result: All 20 meals sold in two days, and eight people asked about a weekly plan.
Her decision
Priya decided to continue with a small weekly batch for one hospital while tracking her costs carefully. The conversations also sharpened her idea: instead of general meal prep, she focused on meals designed for night shifts.
Check the rules
Selling food usually requires permits and food safety training. Whatever your idea, check the licences and regulations that apply where you live before you start selling.