Pricing Your Product or Service

Pricing is one of the most important decisions a business makes. Learn how to find your true costs, use cost-plus, competitor-based and value-based pricing, and calculate your break-even point.

  • Beginner
  • 40 minutes
  • 6 modules
  • Free
  • Certificate of completion
Start Course

What you'll learn

  • Calculate the full cost of a product or service, including your time
  • Use cost-plus, competitor-based and value-based pricing
  • Explain the difference between markup and margin
  • Calculate a break-even point
  • Avoid common pricing mistakes

Course modules

  1. 1IntroductionWhy pricing matters
  2. 2Core ConceptsCosts, methods and break-even
  3. 3Practical ExampleLeo's handmade candles
  4. 4Practice ActivityPrice your product or service
  5. 5Knowledge QuizCheck your understanding
  6. 6Course CompletionCourse complete